Nune Hovsepyan

Strategic Communications & Reputation Advisor

I bring 14 years of experience into building PRAXIS.

I started my career as a journalist covering the legal field, working with news websites and television. One principle from those early years has stayed with me: finding the right “hook” in every story — the idea that matters most. That way of thinking has since become the foundation of my work: understanding the essence of a challenge, identifying its key message, and building the right communication around it.

For more than 6 years, I led the Public Relations Division at the Office of the Human Rights Defender of Armenia, working to strengthen the institution’s public reputation and develop the Defender’s personal brand into a trusted and recognizable voice.

During this period, I also began consulting on communications and awareness-raising programs for international organizations operating in Armenia, including UNFPA, UNDP, USAID, the U.S. Embassy in Armenia, the European Union, the Council of Europe, and UNICEF.

An important part of my professional experience has focused on challenging stereotypes surrounding women, children, and persons with disabilities, and on shaping responsible and impactful communication around these issues.

I later worked on brand development at a law firm and also gained experience leading and implementing a political election campaign.

This experience became the foundation for PRAXIS.

PRAXIS does not offer ready-made strategies. We start with the right questions and build a strategy around your goals, leadership, and context.

Because every challenge is different.
Every strategy should be too.