Advisory
- Communication Strategy
- Marketing Strategy
- Brand Strategy
- Executive & Personal Branding
- Crisis Communications
We don't sell templates.
We ask the right questions first.
PRAXIS builds strategy around your goals — never a one-size-fits-all approach.
About PRAXIS
Every challenge is different. Every strategy should be too.
PRAXIS is a strategic communications and reputation firm in Armenia that doesn't offer pre-packaged strategies — it builds a strategy shaped around your specific needs, your leadership, and your timing.
PRAXIS believes every challenge is different. Every strategy should be too.
PRAXIS works with leaders and organizations who are ready to invest not just in advertising, but in reputation, trust, and long-term growth — becoming their strategic communications partner for high-stakes decisions, from crisis response to executive branding.
Capabilities
From plan to execution, fully covered.
Management
- Brand Launch Campaigns
- Political & Campaign Communications
- Public Relations & Media Relations
- Social Media & Influencer Partnerships
Production
- Content
- Design
- Video
- Advertising
- Website
We don't sell templates.
We build strategies tailored to your business, your leadership, your timing.
Founder
Nune Hovsepyan
Strategic Communications & Reputation Advisor
I bring 14 years of experience into building PRAXIS.
I started my career as a journalist covering the legal field, working with news websites and television. One principle from those early years has stayed with me: *finding the right “hook” in every story* — the idea that matters most. That way of thinking has since become the foundation of my work: understanding the essence of a challenge, identifying its key message, and building the right communication around it.
For more than 6 years, I led the Public Relations Division at the Office of the Human Rights Defender of Armenia, working to strengthen the institution’s public reputation and develop the Defender’s personal brand into a trusted and recognizable voice.
During this period, I also began consulting on communications and awareness-raising programs for international organizations operating in Armenia, including UNFPA, UNDP, USAID, the U.S. Embassy in Armenia, the European Union, the Council of Europe, and UNICEF.
An important part of my professional experience has focused on challenging stereotypes surrounding women, children, and persons with disabilities, and on shaping responsible and impactful communication around these issues.
I later worked on brand development at a law firm and also gained experience leading and implementing a political election campaign.
This experience became the foundation for PRAXIS.
PRAXIS does not offer ready-made strategies. We start with the right questions and build a strategy around your goals, leadership, and context.
Because every challenge is different.
Every strategy should be too.
