Advisory
- Communication Strategy
- Marketing Strategy
- Brand Strategy
- Executive & Personal Branding
- Crisis Communications
Right diagnosis.
Right strategy.
We partner with leadership teams to understand what’s actually driving their communications and reputation challenges, then build the strategy — from crisis response to executive branding — that fits their specific context.
About PRAXIS
Every challenge is different. Every strategy should be too.
PRAXIS is a strategic communications and reputation firm helping leaders and organizations who are ready to invest not just in advertising, but in reputation, trust, and long-term growth. We become our clients' strategic communications partner — helping them navigate high-stakes decisions, from crisis response to executive branding.
We believe communication rarely fails because of poor execution. It fails because the wrong problem is being solved.
Capabilities
From plan to execution, fully covered.
Management
- Brand Launch Campaigns
- Political & Campaign Communications
- Public Relations & Media Relations
- Social Media & Influencer Partnerships
Production
- Content
- Design
- Video
- Advertising
- Website
We don't sell templates.
We build strategies tailored to your business, your leadership, your timing.
Founder
Nune Hovsepyan
Founder of PRAXIS | Strategic Communications & Reputation Advisor
I bring 14 years of experience into building PRAXIS.
I started my career as a journalist covering the legal field, working with news websites and television. That early instinct — to find the story that matters before anything else — is still at the core of how I work today.
For more than 6 years, I led the public relations division at the Office of the Human Rights Defender of Armenia, building the institution's public visibility and developing the Defender's personal brand into a trusted, recognizable voice. It was during this time that I also began consulting on communications and awareness programs for international organizations operating in Armenia — including UNFPA, UNDP, USAID, the U.S. Embassy in Armenia, the European Union, the Council of Europe, and UNICEF — work I've continued ever since. My focus within these programs has centered on breaking down stereotypes and shaping coverage around women, children, and persons with disabilities. I later moved into brand development at a law firm, followed by running a political election campaign.
That experience is now the foundation of PRAXIS — a practice built on the belief that strategy must come before communication. Every challenge is different. Every strategy should be too.